Effective Billing Solutions Play A Role In The Growth of Vet Plans

Time is taking a page from the very popular subscription box services to create a pet themed program that includes a quarterly package of treats and toys, lost pet concierge service, discount on PetRX.com, and a veterinary discount program.

In a bid to tap into the lucrative pet industry market, multi-platform consumer media company Time Inc. has launched PetHero, a comprehensive paid membership program tailored for pet owners across the United States. Scheduled for rollout this fall, PetHero membership promises an array of benefits aimed at enhancing the well-being of furry companions while offering substantial savings for their owners.

At the core of PetHero's offerings is a generous 25 percent discount on all in-house medical services provided by participating veterinary practices. This substantial discount applies to a wide range of veterinary care services, from routine check-ups to specialized treatments, ensuring that pet owners can prioritize the health of their beloved animals without breaking the bank.

Moreover, PetHero members will enjoy additional perks beyond discounted veterinary services. Each quarter, subscribers will receive a curated package containing the latest pet toys and treats, adding an element of excitement and surprise to their furry friends' lives. This seasonal delivery model mirrors the success of subscription box services, tapping into the growing consumer demand for curated experiences tailored to their pets' needs.

Leslie Dukker Doty, Executive Vice President of consumer marketing and revenue at Time Inc., emphasizes the program's commitment to making pet care more accessible and enjoyable for families nationwide. "PetHero was created to make it easier, more fun, and more affordable for families to keep their pets happy and healthy," says Dukker Doty. By bundling essential veterinary services with engaging pet-themed goodies, PetHero aims to become an indispensable resource for passionate pet owners seeking value and convenience.

The launch of PetHero marks a significant milestone for Time Inc., representing the company's foray into consumer products under the leadership of President and CEO Rich Battista and his team. With plans for further expansion into paid membership products, Time Inc. is poised to capitalize on the growing demand for innovative solutions in the pet care market.

The decision to focus on veterinary care within the PetHero membership reflects the enduring significance of pet health spending in the overall pet industry landscape. Veterinary care remains the second-largest expenditure in the pet industry, amounting to a staggering $15.95 billion. While routine veterinary visits may not have seen a proportional increase, advancements in healthcare and a growing awareness of the health benefits of pet ownership contribute to sustained growth in this sector.

Furthermore, the rising trend of human-animal bond research underscores the evolving perception of pets as integral members of the family, driving increased spending on their well-being. Studies from the Human Animal Bond Research Institute reveal a direct correlation between awareness of the health benefits of pets and owners' willingness to invest in their care, highlighting the pivotal role of education and outreach in shaping consumer behavior.

In addition to veterinary care, spending on pet supplies and over-the-counter medications continues to rise steadily, reaching $14.71 billion in 2016. This category encompasses a wide range of products, including bedding, collars, toys, and food accessories, reflecting the diverse needs and preferences of pet owners seeking to enrich their pets' lives.

As PetHero sets its sights on capturing a share of the burgeoning pet care market, its innovative approach to combining essential services with curated experiences positions it as a trailblazer in the evolving landscape of pet ownership. With its emphasis on affordability, convenience, and community engagement, PetHero is poised to become a trusted ally for pet owners navigating the complex world of pet care.